Paking Duck CEO Jason Wong Says Educational Content Generated 40+ Million Annual Views, Attracting 600 Clients Without Traditional Sales Force
NEW YORK, NY., Feb. 2, 2026 — A packaging manufacturer that generates over 40 million annual views through educational content achieved mid-eight figure revenue in two years by replacing traditional sales approaches with content-driven client acquisition.
Jason Wong, CEO of Paking Duck, attributes the company’s rapid scaling to educating brands about packaging manufacturing intricacies through social media and implementing hospitality-inspired service standards.
“Before meeting me, most people didn’t have exposure to how a packaging box is made,” Wong said. “Through the education of content, we attracted brands that want to come to us because we’re experts in the space. As we attract these brands, brands that are aspirational to become those brands eventually work with us.”
The approach contrasts with traditional manufacturers who rely on sales teams and trade shows. Paking Duck serves 600 clients including Quest Nutrition and Fiji Water without attending major conventions.
Hospitality Standards in Manufacturing
Within 30 minutes of receiving an inquiry, Paking Duck contacts potential clients via iMessage—not email or WhatsApp—initiating what Wong describes as a “five-star hotel” service experience.
“Most people working with manufacturers have to go on a website, find a Chinese supplier,” Wong explained. “That’s a really painful process. When you work with us, it feels like you’re working with a partner, an extension of your team, rather than a manufacturer.”
The company employs 35 people across five countries, organized into three teams Wong structures like “SEAL Team 1, 2, 3″—each supported by procurement, content, and design specialists.
Technology Development and Industry Shifts
For 2026, Paking Duck is developing semi-autonomous AI agents to handle initial client consultations, extracting project requirements for human teams. Wong envisions eventual fully autonomous systems that can render designs and understand retailer-specific regulations.
The company launched Designer Hub, connecting brands with specialized designers across verticals.
Wong notes current tariff uncertainties are influencing design decisions. “Brands are more conscious of product costs and shipping costs,” he said. “They’re thinking about how to reduce weight to ship faster and create structures that won’t break during shipping.”
Pivot from Supply Chain to Packaging Specialization
Paking Duck emerged from Wong’s previous company Saucy, a supply chain management firm that faced revenue decline from serving too many categories.
“We had a thousand clients who wanted a thousand things,” Wong said. “We went from dwindling down to maybe doing only a couple million dollars a year to now doing mid-eight figures in just a span of a year.”
The company is preparing a mid-January acquisition announcement involving a Southern California manufacturer specializing in frozen dessert and food service packaging.
For more information, visit www.pakingduck.com.
About Paking Duck
Founded in 2023 by consumer brand veteran Jason Wong, Paking Duck serves 600 consumer brands across beauty, wellness, and food categories through its Packaging Network Model. The company leverages proprietary technology including Duck Pond Portal, QuackAI, and Duck AI Agents while maintaining operations in Newport Beach, California, and Guangzhou, China. Wong previously built consumer brands including Doe Lashes and worked with major artists on brand partnerships before pivoting to packaging manufacturing.
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