Paking Duck CEO Jason Wong Says Younger Consumers and Health Trends Are Reshaping CPG Packaging Demand
NEW YORK, NY., Feb. 2, 2026 — Men’s personal care and cognitive health supplements are driving unprecedented growth in packaging manufacturing, according to Jason Wong, CEO of Paking Duck, whose company achieved 200% year-over-year growth in 2025 and projects matching growth in 2026.
Wong, who serves four of the top five men’s body care brands in the direct-to-consumer space, attributes the surge to Gen Z and Gen Alpha consumers (ages 14 and older) who care significantly more about personal appearance than previous generations.
“If you look at high school kids today versus when we were in high school, it’s a night and day difference,” Wong said. “They’re showing up on videos, they want to impress others at a much younger age, and they’re putting in a lot more effort.”
The company’s 600 clients span beauty, wellness, and food categories, including Quest Nutrition and Fiji Water. Paking Duck achieved this growth without venture capital funding by focusing on what Wong calls “white space” in the packaging industry.
Supplement Shift: From Muscle to Mind
Beyond men’s personal care, Wong identifies supplements as the second major growth driver, with a notable shift from physical performance to cognitive function.
“A year ago it was the creatine phase, and the year before that was protein,” Wong explained. “Now we’re seeing growth hormones, NADs, memory, and brain functions. We’re seeing a transition from supplements purely focusing on losing weight and getting more muscles to ‘let’s make this healthy’—make your mind healthy, and everything else follows.”
Wong attributes this shift partly to influencers like longevity advocate Brian Johnson, whose self-experimentation with health optimization has popularized cognitive enhancement supplements.
Five-Star Service in Traditional Manufacturing
Paking Duck’s rapid scaling from “a couple million dollars a year” to mid-eight figures came after Wong pivoted from his supply chain company Saucy.
“We all sat down and said, what is the one thing we can focus on that the current industry does not do well,” Wong said. “Packaging is often an afterthought, but it’s a first impression that customers have with your brand.”
The company operates with hospitality-inspired service standards. “I tell every person on our team that we will operate like a five-star hotel,” said Wong, whose family background in restaurants shaped his approach.
Paking Duck contacts potential clients within 30 minutes via iMessage. The company employs 35 people across five countries.
Technology and International Expansion
For 2026, Paking Duck is developing AI tools for client onboarding and expanding its Designer Hub. The company is preparing an acquisition announcement for mid-January involving a Southern California manufacturer in the frozen dessert and food service packaging sector.
For more information, visit www.pakingduck.com.
About Paking Duck
Founded in 2023 by consumer brand veteran Jason Wong, Paking Duck is a packaging manufacturer serving 600 consumer brands across beauty, wellness, and food categories. The company achieved 200% year-over-year growth in 2025 without venture capital funding, leveraging its Packaging Network Model and proprietary technology including Duck Pond Portal, QuackAI, and Duck AI Agents. Wong previously built consumer brands including Doe Lashes and worked with major artists on brand partnerships. The company operates with offices in Newport Beach, California, and Guangzhou, China, with a 35-person team across five countries.
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