Courtney Rhem Is Turning 23 Years of Bridal and On-Camera Makeup Into a Platform for Other Artists

For more than 23 years, Courtney Rhem’s job has been to make people feel ready for their big moments: walking down the aisle, stepping in front of a camera, crossing a stage.

Now the founder of Atlanta-based Luxe Beauty Gallery is building something bigger than her own book of clients: a business that creates steady work for other beauty professionals.

Key takeaways

• Rhem has 23+ years of professional makeup experience across bridal, television, commercial productions and pageants.
• Her career includes Bare Escentuals, Dior and MAC.
• She created The Bridal Standard, a course that teaches makeup artists structure, boundaries and stronger bridal-business practices.
• She was selected for Our Village United’s Get Procured program and its 2026 pre-pitch competition.
• In 2026 she provided destination bridal makeup in Nice, France.

Who is Courtney Rhem?

Rhem built her craft at major beauty brands, including Bare Escentuals, Dior and MAC. She then took it to television sets, commercial productions, pageants and destination weddings. In 2026 her bridal work took her to Nice, France.

Through Luxe Beauty Gallery, she and her team serve brides and bridal parties, production teams, media personalities, and professionals who need to look polished for important moments.

What is The Bridal Standard?

Years of bridal work showed Rhem that talented makeup artists often struggle less with technique than with the business. Without clear policies, artists can be overbooked, underpaid and burned out. She created The Bridal Standard to help artists build structure, set boundaries, protect their time and run more sustainable bridal businesses.

Why is Luxe Beauty Gallery moving into corporate partnerships?

Rhem’s next chapter is about consistency, for her business and for the artists she works with. She is building partnerships with corporations, agencies and organizations that need reliable on-site beauty services for headshots, events, speaking engagements and media appearances.

Recurring corporate work creates steady income for other beauty professionals, which is central to her goal of building a lasting business that pairs excellent service with real opportunities for artists to grow. That focus earned her a spot in Our Village United’s Get Procured program and its 2026 pre-pitch competition.

How does faith shape her leadership?

Rhem says her faith in God guides how she runs her business. She approaches entrepreneurship with resilience, purpose and care for the clients she serves and the artists she brings along with her.

Frequently asked questions

Who is Courtney Rhem?

Courtney Rhem is a celebrity makeup artist, educator and the founder of Luxe Beauty Gallery in Atlanta, with more than 23 years of experience in bridal, television, commercial and pageant makeup.

What services does Luxe Beauty Gallery offer?

Luxe Beauty Gallery provides bridal, production and on-site beauty services, and it partners with organizations that need beauty services for headshots, events, speaking engagements and media appearances.

What is The Bridal Standard?

The Bridal Standard is Rhem’s course for makeup artists. It teaches structure, boundaries and business practices for a more sustainable bridal business.

How can an organization partner with Luxe Beauty Gallery?

Organizations can inquire about one-time bookings or ongoing beauty-services partnerships at luxebeautygallery.com.